RAB’s Sampson and McArthur rewarded for growth of radio

The Radio Advertising Bureau has promoted two of its founder members, Justin Sampson and Douglas McArthur.

The Radio Advertising Bureau has promoted two of its founder

members, Justin Sampson and Douglas McArthur.



McArthur, who was managing director, becomes chief executive, while

Sampson, previously director of operations, takes on the managing

director’s mantle.



A replacement for Sampson is not being sought at present.



Apart from rewarding the pair for their loyal service, the move is

designed to free up McArthur to work on new projects and strategy.



Explaining the promotions, Peter Warren, chairman of the RAB, pointed to

the impressive growth of radio from a 2 per cent share of advertising

revenue in 1992 to more than 6 per cent in 1999.



’For two years, Justin has been running the RAB operation, while Douglas

has been leading the marketing strategy. The board has decided to

recognise this,’ he said.



The RAB was founded to promote advertising on radio and to present a

united marketing front for the commercial radio industry.



When it was founded, the RAB covered 80 per cent of stations by national

revenue - today it has a 99 per cent share.



The RAB board consists of Ralph Bernard, chief executive of GWR Group;

Richard Findlay, Scottish Radio Holdings’ chief executive; David

Mansfield, chief executive of Capital Group; Tim Schoonmaker, chief

executive of Emap Radio; John Pearson, chief executive of Virgin Radio

and Phil Riley, chief executive of Chrysalis Radio.



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