Rabosky to take on top job at APL

Ammirati Puris Lintas has hired Steve Rabosky in the new role of chief creative officer over the head of its executive creative director, Nick Welch.

Ammirati Puris Lintas has hired Steve Rabosky in the new role of

chief creative officer over the head of its executive creative director,

Nick Welch.



The appointment comes just two weeks after the departure of Andrew

Cracknell, APL’s chairman, and the promotion of William Eccleshare and

Chris Thomas to chairman and chief executive respectively (Campaign, 25

September).



Rabosky, 45, was hired six months ago by Martin Puris, APL Worldwide’s

chief executive, to work on global brands such as Unilever. He joins the

London agency in November and will work closely with Thomas, who is

charged with improving the agency’s creative product.



Welch, who became executive creative director a year ago, retains his

title. However, his main responsibility will now be as creative director

on the Rover business. He will also return to writing and is seeking an

art director partner.



Thomas said: ’The work has been getting better but some accounts are not

perfect. This was an opportunity to bring in someone with talent who

would be a good partner for William and me. Nick has done a wonderful

job and will remain influential.’



Rabosky said: ’Chris and I hit it off from day one; he has an energy and

a passion about creative work. The target is to make the work

better.’



Rabosky insisted he would work closely with Welch. ’I will give him as

much responsibility as he can take. It’s not about titles. It’s about

the quality of ideas,’ he said.



Welch commented: ’My view on it is pretty positive. It suits where I

want to be at the moment and I am happy to make a go of it. I will work

with Steve to get the best out of our department.’



Rabosky began his career in 1975 as a copywriter. He joined TBWA/Chiat

Day in Los Angeles in 1983, becoming creative director in 1989 and

executive creative director/managing partner in 1995.



Editor’s comment, p23.



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