RAC appoints direct marketing agency

- The RAC has appointed WWAV Rapp Collins to handle its direct marketing account following an extensive review.

- The RAC has appointed WWAV Rapp Collins to handle its direct marketing account following an extensive review.

The appointment brings to an end the automotive rescue service's four year relationship with Lowe Direct. It also completes a review of the RAC's communications following its acquisition by vehicle leasing firm, Lex Service.

WWAV will work closely with WCRS, which was recently appointed to handle the RAC's advertising account.





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