RAC calls review of £5m account

– The RAC is using its recent change in ownership as a opportunity to review its £5 million advertising account.

– The RAC is using its recent change in ownership as a opportunity to review its £5 million advertising account.

The account is currently held by M&C Saatchi, which was appointed to handle the business only 18 months ago.

The RAC is using the AAR to draw up a shortlist and has invited M&C Saatchi to defend the account.

The RAC was sold to car leasing and sales firm, Lex Services, last year and a new marketing director, Ken Lee, was appointed in October.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).