Rachel Dyson leaves BBH for strategic Red Spider job

Rachel Dyson, the high-flying group director at Bartle Bogle Hegarty, is quitting the agency after more than ten years to join Red Spider, the planning group headed by the former BBH planning director, Charlie Robertson.

Rachel Dyson, the high-flying group director at Bartle Bogle

Hegarty, is quitting the agency after more than ten years to join Red

Spider, the planning group headed by the former BBH planning director,

Charlie Robertson.



Although Dyson’s background was in account handling, during her time at

BBH she also had strategic and even creative input on her clients’

businesses.



Robertson said: ’We are open to people outside the account planning

ranks.



BBH is a very strategic company and we are interested in Dyson’s brain,

not her job title.’



Dyson was appointed a group director at BBH in June 1996 when it moved

premises and reorganised into a team structure.



She was responsible for the One-2-One, Time magazine, Electrolux, Levi’s

Dockers and Club Med accounts.



Dyson said: ’Red Spider is about strategic thinking and brand

consultancy, and it has a great calibre of intelligent, interesting

work. I have reached the end of my time at BBH and I had to find a place

where I could learn more, do more, and get involved in building a young

company.’



Dyson, who becomes the twelfth core member of Red Spider, began her

career in 1983 as an account manager at Fletcher Shelton Delaney. In

1986, she moved to BBH, where she has worked on Levi’s, Pretty Polly and

W. H. Smith.



She was put on the board in 1991 and became head of account management

in 1993.



Red Spider is involved in training programmes in the US, as well as

strategic consultancy for a range of clients, including the BBC.



Dyson is the second high-profile recruit this year, following the

appointment of Chris Forrest, the former planning director of Duckworth

Finn Grubb Waters (Campaign, 28 March).



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