Radio One account up for review

The BBC has put its high-profile Radio One advertising account up for review, in a move which appears to complicate even further its already tangled web of roster agencies. Incumbent St Luke's will not be repitching for the £1.3 million business, which it has had on its books since it was part of the Chiat Day empire, but the agency has been retained by the BBC to work on other, as yet un-named projects. Meanwhile, Circus, which helped reposition the corporation's marketing strategy in a project earlier this year, has been invited to make presentations for the account, as has a newcomer to the BBC, Fallon McElligott. The review is the brainchild of Gail Nuttney, the marketing manager of Radio One, who joined from BMP DDB just over a year ago. She will conduct the process in conjunction with Sophie McLaughlin, the head of marketing, planning and strategy at BBC Radio, and the BBC's director of marketing and communications at BBC Broadcast, Sue Farr. None of these were available for comment by the time Campaign went to press, but a BBC spokesman said the corporation said it was time for a fresh approach: "It's simply that St Luke's have worked with Radio One for four years, they've done some good work, but the BBC thought it was time for a change." She denied that the split had been brought about by disagreement between Nuttney and the agency. The BBC currently deals with a variety of different advertising agencies, some working under the aegis of Farr, while others work under the remit of the head of corporate marketing, Jane Frost. Saatchi & Saatchi and Ammirati Puris Lintas have principally been involved with the different BBC radio stations, while Leagas Delaney has concentrated on corporate advertising, notably the BBC's award-winning 'perfect day'. The BBC's move to include a completely new agency in the form of Fallon McElligott, has therefore stunned observers, however, its appointment of the respected former BMP creatives, Andy McLeod and Richard Flintham may have played a part.

The BBC has put its high-profile Radio One advertising account up for review, in a move which appears to complicate even further its already tangled web of roster agencies. Incumbent St Luke's will not be repitching for the £1.3 million business, which it has had on its books since it was part of the Chiat Day empire, but the agency has been retained by the BBC to work on other, as yet un-named projects. Meanwhile, Circus, which helped reposition the corporation's marketing strategy in a project earlier this year, has been invited to make presentations for the account, as has a newcomer to the BBC, Fallon McElligott. The review is the brainchild of Gail Nuttney, the marketing manager of Radio One, who joined from BMP DDB just over a year ago. She will conduct the process in conjunction with Sophie McLaughlin, the head of marketing, planning and strategy at BBC Radio, and the BBC's director of marketing and communications at BBC Broadcast, Sue Farr. None of these were available for comment by the time Campaign went to press, but a BBC spokesman said the corporation said it was time for a fresh approach: "It's simply that St Luke's have worked with Radio One for four years, they've done some good work, but the BBC thought it was time for a change." She denied that the split had been brought about by disagreement between Nuttney and the agency. The BBC currently deals with a variety of different advertising agencies, some working under the aegis of Farr, while others work under the remit of the head of corporate marketing, Jane Frost. Saatchi & Saatchi and Ammirati Puris Lintas have principally been involved with the different BBC radio stations, while Leagas Delaney has concentrated on corporate advertising, notably the BBC's award-winning 'perfect day'. The BBC's move to include a completely new agency in the form of Fallon McElligott, has therefore stunned observers, however, its appointment of the respected former BMP creatives, Andy McLeod and Richard Flintham may have played a part.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).