The independent buying agency Radio Works has kicked off an
ambitious expansion programme with the recruitment of ex-Wireless Group
sales manager Trevor Shepherd.
Shepherd will operate from a new office in Carlisle and will help keep
Radio Works on track for further expansion into Scotland later this
’We’re doing a hell of a lot of work in Scotland,’ said managing
director Michael Charnley-Heaton. ’If that side of the business
continues to grow, we’ll soon be in Edinburgh and Glasgow.’
Bath-based Radio Works, has billings of pounds 5 million a year. It
specialises in buying radio on behalf of small clients and agencies that
only use the medium sporadically.
However, the advertising boom has led the 12-strong company to embark on
a four-year programme of opening regional offices.
Charnley-Heaton said hiring Shepherd was ’the first stage of taking on
senior people. We’re constantly putting the word out.’