Radio Works hires Shepherd to drive expansion strategy

The independent buying agency Radio Works has kicked off an ambitious expansion programme with the recruitment of ex-Wireless Group sales manager Trevor Shepherd.

The independent buying agency Radio Works has kicked off an

ambitious expansion programme with the recruitment of ex-Wireless Group

sales manager Trevor Shepherd.



Shepherd will operate from a new office in Carlisle and will help keep

Radio Works on track for further expansion into Scotland later this

year.



’We’re doing a hell of a lot of work in Scotland,’ said managing

director Michael Charnley-Heaton. ’If that side of the business

continues to grow, we’ll soon be in Edinburgh and Glasgow.’



Bath-based Radio Works, has billings of pounds 5 million a year. It

specialises in buying radio on behalf of small clients and agencies that

only use the medium sporadically.



However, the advertising boom has led the 12-strong company to embark on

a four-year programme of opening regional offices.



Charnley-Heaton said hiring Shepherd was ’the first stage of taking on

senior people. We’re constantly putting the word out.’



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