Radioplayer hires Albion and Rocket

UK Radioplayer, the proposed free online radio player, has appointed Albion and Rocket to its advertising and media accounts.

Radioplayer…a digitally led campaign
Radioplayer…a digitally led campaign

The agencies will work on a digitally led campaign to promote the player to consumers ahead of its launch in the fourth quarter of this year.

The work will include display, search and social media.

The UK Radioplayer is a joint venture between the BBC, RadioCentre, Global Radio, GMG Radio and Absolute Radio.

It will enable consumers to stream more than 400 UK radio stations, search for and save favourite stations and click through to buy songs or find out more information.

Jason Goodman, the chief executive of Albion, said: "The UK Radioplayer is a coming together of traditional media brands which have taken the decision to launch the product heavily online. It's not necessarily the way they usually launch brands but it makes so much sense. The player is going to be a big step forward."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).