Radox 'come to life' by WCRS

WCRS has created a new positioning for Radox based on the properties of its natural ingredients.

The campaign launches with a TV ad, the first by WCRS for the brand since it was acquired by Unilever.

The spot features 14,000 flowers, herbs and plants. It was created by Katy Hopkins and Steve Hawthorne, and directed by Shynola through RSA Films.