Radox 'designed for men of the world' by WCRS

Radox has launched a campaign to promote its new range 'designed for the men of the world', which has shower gel and shampoo in one bottle.

The first ad sees the fictitious Bollywood mega star ‘Abhi Mumtaz’ extol the virtues of the range’s Shower Gel and Shampoo 2-in-1.

Despite being quite the preening, image-obsessed star, he has an extraordinarily hairy back, perfectly designed for the two-in-one product.