Rafa Nadal stars in PokerStars TV ad

PokerStars, the online poker site, is a TV ad, starring Rafa Nadal engrossed in a game of poker on his smartphone as he walks around Barcelona.

The TV ad breaks on 10 September on channels including ITV, C4, C5, and Sky Media. The campaign, whcih was created in-house, will also run across outdoor and online.

The campiagn aims to encourage fans of tennis and sports to donwload the PokerStars mobile app.

The TV ad was filmed earlier this year in Barcelona, which involved 80 crew members, 50 extras and a Nadal body-double.

Nadal follows in a distringuised line of sports satars to have worked with PokerStars, including Boris Becker, Sebastian Chabal, and Gianlugi Buffon.

The ad, behind-the-scenes footage, and photos of the campaign are availble at the brand’s website to concide with the launch.

Nadal, a multiple Grand Slam winning tennis player, said: "I’m still quite new to playing poker and am focused on becoming a better player, so I really didin't need to act very hard when shooting these scenes."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 TBWA buys majority stake in Lucky Generals

TBWA Worldwide has bought a majority stake in Lucky Generals, the independent creative agency launched by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor in 2013.

YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More