Rafa Nadal stars in PokerStars TV ad

PokerStars, the online poker site, is a TV ad, starring Rafa Nadal engrossed in a game of poker on his smartphone as he walks around Barcelona.

The TV ad breaks on 10 September on channels including ITV, C4, C5, and Sky Media. The campaign, whcih was created in-house, will also run across outdoor and online.

The campiagn aims to encourage fans of tennis and sports to donwload the PokerStars mobile app.

The TV ad was filmed earlier this year in Barcelona, which involved 80 crew members, 50 extras and a Nadal body-double.

Nadal follows in a distringuised line of sports satars to have worked with PokerStars, including Boris Becker, Sebastian Chabal, and Gianlugi Buffon.

The ad, behind-the-scenes footage, and photos of the campaign are availble at the brand’s website to concide with the launch.

Nadal, a multiple Grand Slam winning tennis player, said: "I’m still quite new to playing poker and am focused on becoming a better player, so I really didin't need to act very hard when shooting these scenes."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).