Rafa Nadal stars in PokerStars TV ad

PokerStars, the online poker site, is a TV ad, starring Rafa Nadal engrossed in a game of poker on his smartphone as he walks around Barcelona.

The TV ad breaks on 10 September on channels including ITV, C4, C5, and Sky Media. The campaign, whcih was created in-house, will also run across outdoor and online.

The campiagn aims to encourage fans of tennis and sports to donwload the PokerStars mobile app.

The TV ad was filmed earlier this year in Barcelona, which involved 80 crew members, 50 extras and a Nadal body-double.

Nadal follows in a distringuised line of sports satars to have worked with PokerStars, including Boris Becker, Sebastian Chabal, and Gianlugi Buffon.

The ad, behind-the-scenes footage, and photos of the campaign are availble at the brand’s website to concide with the launch.

Nadal, a multiple Grand Slam winning tennis player, said: "I’m still quite new to playing poker and am focused on becoming a better player, so I really didin't need to act very hard when shooting these scenes."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More