Rainey Kelly grabs business for Virgin internet portal site

Rainey Kelly Campbell Roalfe/Y&R has won the pitch for Virgin.com,

a portal that will offer a one-stop shop for all Virgin brands.

The agency, which handles advertising for several Virgin brands

including the airline and Virgin Trains, won the business after a

four-way pitch.

The pitch had been expected to progress to a second stage, but the

agency was awarded the business on the strength of its early


RKCR/Y&R pitched against fellow roster shops Clemmow Hornby Inge -

appointed in August to the Virgin Wines account - TBWA/London, which

handles Virgin Megastore, and Circus, which has previously handled

cross-brand projects.

The move will see information about high-profile brands such as Virgin

Atlantic, Virgin Trains and Virgin Megastores available on the same


However, the Virgin.com website will not replace the existing separate

Virgin-branded websites, which will still operate their independent

services, with links to all other Virgin offerings.

The newly designed Virgin.com will aim to emphasise the wider offerings

of the Virgin portfolio.

James Murphy, a managing partner at RKCR/Y&R, said: "This is an

opportunity to galvanise an important channel for Virgin at a time when

its customers' contact points with brands are proliferating. We're

delighted to be able to help an already thriving part of Virgin's


The Virgin.com portal was overhauled in a £500,000 redesign in May

this year.

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