Rainey Kelly Campbell Roalfe/Y&R has won the pitch for Virgin.com,
a portal that will offer a one-stop shop for all Virgin brands.
The agency, which handles advertising for several Virgin brands
including the airline and Virgin Trains, won the business after a
The pitch had been expected to progress to a second stage, but the
agency was awarded the business on the strength of its early
RKCR/Y&R pitched against fellow roster shops Clemmow Hornby Inge -
appointed in August to the Virgin Wines account - TBWA/London, which
handles Virgin Megastore, and Circus, which has previously handled
The move will see information about high-profile brands such as Virgin
Atlantic, Virgin Trains and Virgin Megastores available on the same
However, the Virgin.com website will not replace the existing separate
Virgin-branded websites, which will still operate their independent
services, with links to all other Virgin offerings.
The newly designed Virgin.com will aim to emphasise the wider offerings
of the Virgin portfolio.
James Murphy, a managing partner at RKCR/Y&R, said: "This is an
opportunity to galvanise an important channel for Virgin at a time when
its customers' contact points with brands are proliferating. We're
delighted to be able to help an already thriving part of Virgin's
The Virgin.com portal was overhauled in a £500,000 redesign in May