Rainey Kelly hires Barnard on GM account

Rainey Kelly Campbell Roalfe has hired an account director to work on its pounds 30 million General Motors’ business, just two weeks after the pan-European advertising launch of GM’s Astra brand.

Rainey Kelly Campbell Roalfe has hired an account director to work

on its pounds 30 million General Motors’ business, just two weeks after

the pan-European advertising launch of GM’s Astra brand.



Mark Barnard comes from WCRS, where he was an associate board director

working on the agency’s international BMW business and, most recently,

the stock market flotation of the holiday group, Thomson Travel.



’I am excited about working on General Motors but it is because of the

buzz at Rainey Kelly that I am going there,’ Barnard said. He was at

WCRS for six years, starting as a graduate trainee in 1992. Initially he

will work solely on the Astra brand at Rainey Kelly, although he expects

his responsibilities to broaden once the launch has been ’bedded

in’.



BMW has not asked WCRS to pitch for its next pounds 15 million global

branding campaign, which will be handled by another of BMW’s roster

agencies. WCRS was eliminated from the pitch after the first-round

presentations (Campaign, 27 February).



Barnard first worked on the Thomson account, then later moved on to

BMW’s UK business before taking charge of the international side.



Jim Kelly, a managing partner at Rainey Kelly, said: ’We have spent a

long time looking for the right person to join our General Motors

account team. Mark has all the necessary local and international

experience.’



Rainey Kelly won the Astra business last November from GM’s

Interpublic-owned roster agencies, Lowe Howard-Spink and

McCann-Erickson.



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