Rainey Kelly's COI TV and press initiative hits out at car crime

Rainey Kelly Campbell Roalfe/Y&R has created a TV and press campaign for COI Communications to address car crime.

Rainey Kelly Campbell Roalfe/Y&R has created a TV and press campaign for COI Communications to address car crime.

In one TV ad, a thief in a car park singles out a car, saying: 'This is my sort of car, no alarm, no lock, no problem.'

One press ad shows a car stereo, scrawled with the words: 'Dark streets are music to my ears.'

The TV campaign was written by Geoff Dodd, art directed by Greg Harper and directed by Michael Fueter through Great Guns.

The print campaign was written by Mike Bowles and art directed by Jerry Hollens. The photography was by Mike Parsons.

Media planning was by The Media Edge and media buying was by MediaVest.