Rainey Kelly unveils ads for Quorn which parody 50s sitcom

Rainey Kelly Campbell Roalfe/Y&R brings Quorn back on to TV for the first time in 17 months by introducing viewers to the land of Quornville.

Rainey Kelly Campbell Roalfe/Y&R brings Quorn back on to TV for the

first time in 17 months by introducing viewers to the land of

Quornville.



The ads, which spearhead a pounds 5 million integrated marketing push,

appear to be trailers for a 50s US sitcom.



Using Norman Rockwell-style images and a cheesy voiceover, the first ad

begins: ’Hold on to your hats, folks, you’ve tuned in to Quornville, the

town that’s built on goodness.’



The double entendres continue when the daughter, Mary Lou, says to a hot

dog vendor: ’I never tasted a sausage as swell as yours, Mr Mason.’ She

later tells off her brother, Joe Junior, for his language when he says

the word ’jeepers’.



Mark Barnard, the board account director on the business, said: ’The

work that’s running is the work we pitched with. The idea plays on a

fundamental product truth - that Quorn is naturally balanced and can be

enjoyed as often as you like.’



The ads were written by Pip Bishop and Chris Hodgkiss and directed by

Rob Sanders through Helen Langridge Associates. Media planning and

buying is by New PHD.



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