Raja Rajamannar MasterCard Worldwide

Raja Rajamannar

MasterCard Worldwide

Chief marketing officer

In the past year, Rajamannar has restructured MasterCard Worldwide’s marketing department. This included the consolidation of 160 marketing campaigns into four platforms. Another highlight was the launch in Milan of the brand’s first pop-up restaurant, differentiating MasterCard within the financial-services sector. Rajamannar would like to leave a legacy as someone who made a positive difference to society and gave young leaders the confidence to succeed in their roles and lives.

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Read Raj's Power 100 Voices column on : how deeper customer insight enables retailers to earn consumer loyalty whatever the channel

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Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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