Randommedia campaign backs Forbidden Siren game

LONDON - Sony is promoting the launch of its new PlayStation2 title, a Japanese horror game called 'Forbidden Siren', with a digital campaign by the online agency Randommedia.

Randommedia campaign backs Forbidden Siren game

The game, which draws heavily on paranormal Japanese horror films such as 'The Ring', sees an evil force descend on the village of Hanuda. Players have to work out what has happened through the eyes of 10 characters from the village.

The strategy of the digital campaign, which has been planned and bought by Manning Gottlieb OMD, to extend the aura of mystery surrounding the game.

Randommedia has created a microsite to act as a focal point for the campaign. Visitors can find out information about the four main characters by interacting with some everyday objects placed in rooms in each character's house. The site includes Japanese narrative with subtitles to unravel part of the story behind the game. The site is available in 11 languages across 18 territories.

An online advertising campaign is being used to drive users to the website, which features rich-media Flash overlays that appear to burn a hole in the centre of selected websites also developed by Randommedia.

The campaign will run on websites including computerandvideogames.com, Bizarre magazine and Kerrang!.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).