Randommedia web campaign launches PS2 Forbidden Siren

PlayStation 2 is promoting the launch of its new title, a Japanese horror game called Forbidden Siren, with a digital campaign by the online agency Randommedia.

The game, which draws heavily on paranormal Japanese horror films such as The Ring, sees an evil force descend on the village of Hanyuda. Players have to work out what has happened through the eyes of ten characters from the village.

The strategy of the digital campaign, which has been planned and bought by Manning Gottlieb OMD, was to extend the aura of mystery surrounding the game.

Randommedia created a microsite (www.forbiddensiren.com) to act as a focal point for the campaign. Visitors can find out information about the four main characters by interacting with some everyday objects placed in rooms in each character's house. The site includes Japanese narrative with subtitles to unravel part of the story behind the game. The site is available in 11 languages across 18 territories.

An online advertising campaign was used to drive users to the website.

Randommedia developed rich-media Flash overlays that appear to burn a hole in the centre of selected websites.

The campaign will run on websites including computerandvideogames.com, Bizarre magazine and Kerrang!


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).