Rapide falls into receivers’ hands as titles are sold

Games magazine house Rapide Publishing has crashed into receivership and its titles have been sold off.

Games magazine house Rapide Publishing has crashed into

receivership and its titles have been sold off.



Rapide, which was based in Exeter, was known for its bullish attempts to

muscle into the lucrative Sony PlayStation magazines market dominated by

Future and Emap. But ten days ago, receivers Francis Clark were called

in.



The publisher’s biggest selling magazine, Station, which recorded an ABC

of 81,236 for the first half of 1999, carried a CD on the front of every

issue. This was a bold marketing tactic, but rivals had warned it ’could

prove too costly’ given that the estimated cost of cover-mounting a CD

on 80,000 magazines is in the region of pounds 100,000.



Little-known Dagenham-based publisher Yellow Man, run by former IDG and

Emap employee Hugh Gollner, has bought Station magazine, as well as

Ultimate PC and Total 64. Gollner said his plans for Station were ’more

modest’ than Rapide’s had been. ’I think they were trying to keep up

with the Official PlayStation Magazine, which has a circulation of

360,000. We won’t do that, we’ll just run a steady, solid editorial

ship.’



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