Rapier picks up NHS donor service DM work

The NHS Blood and Transplant service has appointed Rapier to handle its direct marketing account.

NHSBT: recruiting Rapier to help boost donor numbers
NHSBT: recruiting Rapier to help boost donor numbers

The review in January was one of the last to be handled by COI before its closure at the end of March.

Rapier will take responsibilty for blood.co.uk and organdonation.nhs.uk, as well as eCRM, social media activity and a drive to boost blood supplies in the run-up to the Olympic Games.

NHSBT previously worked with TMW, which beat EHS Brann and Kitcatt Nohr Alexander Shaw in a 2009 pitch, on its direct marketing. Abbott Mead Vickers BBDO handles brand advertising.

Rapier's appointment follows a boost in NHSBT's marketing activity. Last month, the service launched a radio and online appeal to Londoners in a bid to boost blood stock levels by 30 per cent by the start of the Olympics in July, as an increase in international visitors can put a strain on resources.

NHSBT has also launched a Facebook campaign to boost the number of people on the NHS Organ Donor Register. A health and wellbeing button on the social network can be clicked to indicate an intention to become an organ donor while sharing the information with family and friends.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published