Rapp awarded full-service business for Cigna

Rapp has been awarded the creative, media and data accounts for Cigna Insurance Services in the UK, following a three-way pitch.

Cigna: hires Raap to its creative, media and data accounts
Cigna: hires Raap to its creative, media and data accounts

The Omnicom-owned agency has been tasked to advise on the company’s CRM programme across its range of protection products.

Cigna already has a presence in the UK through its white-label affinity business and its Getmy.com consumer brand, but is looking to develop its range of direct-to-consumer protection products under the Cigna brand, in line with its global strategy.

Mathew Shepherd, the chief marketing officer of Cigna Insurance Services, said: "Rapp provides us with a unique combination of integrated media, data, technology and creative services and the strong experience in building direct services that Cigna needed."

Sam Nolan, the chief client officer at Rapp, said: "Rapp has a history of building and growing direct businesses. The Cigna opportunity perfectly aligned with what we do best by leveraging our full suite of integrated capabilities."

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