Rapp boosts strategy department with three hires

Rapp, the Omnicom data and direct marketing agency, has boosted its strategy department with three new hires, including the former Lida data planner Tina Christison.

Rapp: Tina Christison, Graham Sharp and Jen Musgrave
Rapp: Tina Christison, Graham Sharp and Jen Musgrave

Christison has been appointed data and CRM strategy director at the agency, while Jen Musgrave and Graham Sharp join as planning partners.

In her new role, Christison will report to Gavin Hilton, the customer experience director. With more than 20 years' experience in data planning, she is a former data planning director at Lida and has also held positions at TBWA-GGT and OgilvyOne.

Musgrave joins from mobile operator EE where she has been the head of customer experience innovation since July 2011. Prior to that, she was the head of customer loyalty at BSkyB and the head of customer experience at Virgin Mobile.

Sharp was previously a strategic planning director at the direct marketing agency Harte Hanks.

Hilton said: "The strategies that answer today’s client briefs need to keep pace with the new technologically empowered and economically savvier consumer, who is only loyal to themselves, not to brands.

"Tina is one of the most experienced data planners in our industry. She will find the insights clients need to connect with consumers in today’s marketplace.

"Jen’s background as a client-side customer marketer brings incredible insight into the relationship between brands and their consumers.

"Graham’s expertise working on large, global CRM strategies adds another dimension that will help drive loyalty in a buyer’s market.

All three hires give Rapp’s clients access to the best talent in the business to help them build their marketing strategies for the future."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More