Rapp lands pan-European CRM business for Eurostar

LONDON - Eurostar has appointed Rapp to handle its pan-European customer relationship marketing account following a pitch against EHS Brann and Tullo Marshall Warren.

Eurostar...Rapp will handle CRM
Eurostar...Rapp will handle CRM

Rapp will be briefed with working across three core areas - CRM, loyalty and e-commerce programmes.

The appointment follows a six-month search by Eurostar, after the company called a review of the account in May.

Good Technology and Gyro were both involved in the initial process, but were eliminated from the running at the beginning of October.

In recent years, Eurostar has used Proximity as its lead DM agency, as well as working with a number of other below-the-line shops on a project basis.

Proximity initially accepted an invitation to pitch for the business, but withdrew in the early stages.

Proximity had helped launch the company's 186mph high-speed service, as well as working on its frequent traveller programme.

Louise Holah, Eurostar's e-commerce, commercial and CRM manager, said: ‘We look forward to working together on the many exciting opportunities ahead."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).