Holman will now take the role of managing partner to lead growth across all of Rapp Media’s clients, helping them to address their business challenges with data-led media strategies.
Prior to re-joining Rapp in 2009, Holman worked as head of media at Everest Poker and at MediaCom after an earlier stint as senior planner at Rapp.
Meanwhile, Rapp has hired Suzanne Vestey, a client planning director at ZenithOptimedia, as business director. In her new role she will help to drive integration across the UK business.
Vestey has also been a planning manager at OMD.
Ian Maynard, the managing director at Rapp Media, said: "Paul’s promotion to managing partner recognises his leadership in the growth of some of our major clients in media and across the wider UK business.
"His vision for driving further collaboration with our creative and data agencies is delivering against the client need to work with a partner that has all three disciplines aligned."
In November the agency hired Jonathan Fink as its head of SEO, replacing Nik Gohil, who left in August last year to become the managing director of NKG Media.
Fink is responsible for leading SEO activity across all clients in the UK and globally. He joined from Razorfish where he was a senior SEO strategist.