Rapp sets up innovation unit

Rapp is attempting to become more innovative by setting up a unit led by its group chief technology officer Steve Furminger, that will fast-track new ideas and services.

Steve Furminger: to head RappLabs
Steve Furminger: to head RappLabs

RappLabs will set an eight-week deadline for development and prototyping.

Furminger said: "What RAPPLabs will deliver could be anything from a barcode scanner, to an augmented reality application on a mobile device, as well as pioneering technology 'firsts', and innovating in the traditional spheres as well." 

"The reality is that the modern-day consumer expects, demands, innovation. They want experiences, interactive services and tools, inspiration and valuable content. How we engage them has altered dramatically and, as an agency, we must be in a position to harness technology and new platforms to create new ways to help our clients engage consumers."

RAPPLabs will also harness the power of the RAPP global network.

Furminger added: "Having a close knit network allows us to spot innovation early, wherever it appears around the globe."

Peter Mitchell, RAPP London CEO, commented: "Throughout its 29-year history, RAPP has had a track record of innovation, successfully pioneering DRTV in the UK, and creating the concept of regular giving for charities being notable examples.

"Now, we operate in a media fragmented, ever evolving digital and social world, which has created challenges for brands, but undoubtedly also opens up boundless opportunities for innovation."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).