Rapp wins control of OU media remit

The Open University has appointed Rapp Media to its below-the-line media planning and buying account.

OU…Rapp is now responsible for all its media
OU…Rapp is now responsible for all its media

The agency picked up the business, which is estimated to be worth around £2 million, following a pitch against undisclosed agencies.

Rapp's appointment means that it is now responsible for handling all of Open University's media activity.

Last November, the agency picked up the university's £8 million above-the-line media work, following a pitch against Mindshare.

The previous incumbent on the Open University's below-the-line media account was Response One. Dig For Fire DMG handles the creative work on the business.

Rapp will now handle planning for areas including direct mail, directories, e-mail, SMS and third-party inserts.

David Meadows, the head of marketing communications at Open University, said: "We look forward to extending our relationship with the agency."