Rapture creates show to lure net advertisers

Rapture Television is launching an internet-themed TV programme as part of a drive to hook dotcom advertisers in to the youth channel.

Rapture Television is launching an internet-themed TV programme as

part of a drive to hook dotcom advertisers in to the youth channel.



Byte Me, part of Rapture’s seven-day programming schedule, will launch

on 7 February and be aimed at the net-savvy youth market.



The programme will supply a daily dose of internet news as well as

reviews on the latest global sites, travel, cinema, clubbing and

sports.



Byte Me will broadcast six times daily between Monday and Friday. Each

programme lasts for 15 minutes, with updated information supplied

throughout the day. There will also be competitions for viewers with

opportunities to win services and products from the internet.



’It’s a cross between a programme and portal and will be the perfect

antidote to dull computer shows,’ said director of programming, Richard

Kilgarriss. Byte Me will be aimed at Rapture’s core audience of 18- to

24-year-olds.



Darren Khan, Rapture’s sales director, said: ’Rapture needs to get

internet companies onto the airwaves, as they are pumping millions of

pounds into advertising and at least 52 per cent of our audience

consists of target internet consumers. The programme gives us a reason

to talk to those companies.’



He added: ’Rapture’s youth channel positioning and programming sits

perfectly within the audience’s interest in the internet world. Byte Me

offers advertisers the platform for marketing sites via spot ads,

sponsorship and client involvement with the programme.’



Khan confirmed that since the show has been announced, agencies have

already expressed interest on behalf of their clients. ’The dotcom

market is such a cluttered one, especially on TV, so agencies are

searching for other ways in which they can break new dotcom advertising

to consumers,’ he said.



The youth channel is also launching a series of ten special programmes

tied in with sponsorship deals to be announced soon.



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