Ratcliff heads back to Five

LONDON - Carl Ratcliff, head of planning at advertising agency Lowe, is returning to broadcaster Five to take up the role of head of brand strategy and marketing.

Ratcliff, who was formerly head of viewer research and insight at Five, has been reappointed to fill a void left in the network's marketing department from the departure of marketing director Jane Scott last October.

He will report to Lisa Opie, Five's managing director of content, who took over responsibilities for on- and off-air campaigns for the broadcaster after Scott left.

Opie said: "[Carl] has worked here before and understands Five's DNA and the tremendous opportunities and challenges that lie ahead.

"[He] will be a tremendous asset as we seek to create an increasingly well defined and resonant identity for the Five family of channels."

Ratcliff first joined Five in 2004 from TBWA\London. He left the network in June 2006 to join Emap as head of brand strategy development, then joined Lowe London in August last year.

Ratcliff said: "I'm so excited about the prospect of revitalising the Five brand and working with Lisa.

"The time is ripe for Five to play differently to the competition -- to instil in viewers a sense of purpose, difference and good old fashioned entertainment."

Five has seen a number of comings and goings of senior staff in recent months with the departure of Five's director of programmes Jay Hunt in December, after less than a year.

Hunt returned to the BBC to take up the job of controller of BBC One, succeeding Peter Fincham who resigned over the Queengate affair.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).