Raunchy Mates TV ad features fantasy land

LONDON - Mates Condoms has created a fantasy world called 'pleasureland' in a saucy new TV spot.

The ad has been created by marketing communications group WARL through production house Hanrahan.

It features a couple enjoying a series of thrilling rides against an animated psychedelic backdrop.

WARL chief executive Marcus Willox said: "The 'Pleasureland' insight creates an ownable, differentiated and engaging brand idea that establishes Mates as the preferred choice for young men."  

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).