Razorfish appoints Schauerte as planning director

Razorfish has appointed Achim Schauerte, who has worked for six months in an interim role at the Publicis-owned digital agency, as its first planning director.

Chris Mellish: Razorfish chief executive
Chris Mellish: Razorfish chief executive

Schauerte will report to Adrian Gans, the head of strategy and planning, and will lead a team of eight planners and strategists.

Chris Mellish, Razorfish chief executive, said: "The creation of the role of planning director is testament not only to Achim's obvious abilities, but also to the evolution of Razorfish's offering.

"Our clients no longer look to us for innovation and creativity in terms of just technology solutions, but also across multichannel, through-the-line campaigns. Achim’s experience and leadership will be a wonderful compliment to our existing team."

Schauerte began working at Ogilvy in Germany in 2005, working across the company in New York and Dubai for four years, before joining Razorfish in Frankfurt. He has also worked across traditional advertising, from shopper marketing to digital and social media.

He helped to build the planning department in Frankfurt and moved to London on a secondment at the end of 2011.

Razorfish has made a string of appointments over the past year, poaching William Lidstone and Daniel Bonner from AKQA last year, and appointing Sean Chambers from Blast Radius as executive creative director last month.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published