Razorfish scoops Argos digital task

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Argos: digital strategy
Argos: digital strategy

Argos has appointed Razorfish to handle its digital work as part of its commitment to be a digitally led company.

An Argos spokeswoman said: "Argos can confirm it is working with Razorfish, which is one of many industry-leading partners helping to deliver its transformation strategy."

Argos announced its transformation strategy at the end of 2012 after suffering from intense competition online and a drop in sales from lower-income customers. It plans to spend £100 million in each of the next three years to become a digitally led company.

In July, Argos hired Bertrand Bodson, a former vice-president for digital at EMI, as its first digital director.

The appointment does not affect CHI & Partners, which holds the creative account.

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