The agency will develop digital products and services on websites across the group’s brands, which include Lloyds Bank, TSB, the Bank of Scotland and Scottish Widows.
DigitasLBi has worked on Lloyds’ web and mobile build and design since 2008. It claims that it will continue to colla-borate with the group.
Lloyds is thought to be planning to ramp up its digital activity. The group recently supported the separation of Lloyds TSB into Lloyds Bank and TSB with significant marketing investment.
Lloyds and Razorfish declined to comment.
Rainey Kelly Campbell Roalfe/Y&R handles the creative and digital creative account for Lloyds Bank, while Joint works on the TSB ad business.