Razorfish wins two global Unilever accounts

Razorfish, the Publicis Groupe-owned agency, has won the global digital accounts for Unilever brands Surf detergent and Dove haircare, after separate pitches.

Dove haircare: one of two Unilever global digital accounts won by Razorfish
Dove haircare: one of two Unilever global digital accounts won by Razorfish

Razorfish, which pitched against undisclosed agencies, will assist with strategy and the launch of new markets and products for both brands.

The agency already handles Unilever brands Axe, Lipton, Rexona and Signal.

In March, Unilever chief marketing officer Keith Weed said the company was looking to reduce the number of digital agencies it worked with.

At this year’s Cannes Lions festival, Unilever chief executive Paul Polman praised the "influence of media companies such as Facebook, Twitter, MSN, Microsoft, Google and Apple".

Last month, Unilever launched its ‘Body Language’ campaign for the new Dove hand and body range, to promote the new range across Europe.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published