RB-owned Scholl hires LBi for global web revamp

Be the first to comment
Scholl: appoints LBi
Scholl: appoints LBi

Scholl, the world's largest foot care brand, owned by Reckitt Benckiser, has appointed LBi to redevelop its websites around the world.

The Publicis Groupe agency won the business after a competitive pitch against Iris and Italy’s Armando Testa Group.

LBi will launch a pilot website platform for the brand in Italy – one of the few markets to offer both Scholl footwear and footcare – later this month, followed by a roll-out of sites in around 15 other markets across Europe and Asia.

The rebranded sites will be used as a foundation for social media activity and online PR, run from each individual market.

They will leverage Scholl’s 100-year heritage and aim to promote the benefits of regular foot care as a key part of a daily beauty regime.

Abi Ellis, the group creative director at LBi, said: "We’re aiming to engage Scholl’s female audience on an emotional level rather than just a functional one, by creating content which demonstrates how regular foot care can reward and empower you every day."


Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published