Reed Business Information’s TotalJobs.com is competing against
VNU’s Accountancy-Age.com by adding a dedicated accountancy section to
its recruitment site.
RBI has teamed up with AGB Professional Information, the commercial
division of the Chartered Institute of Accountants, to launch the
As well as recruitment ads, it contains content from Accountancy
magazine, published by AGB, and RBI’s own title Pass, which is aimed at
’This is a big market,’ commented associate publisher Dominic Knowlson.
’We estimate that accountancy job advertising alone generates revenues
of pounds 50 million a year, even before you factor in advertising from
Knowlson said there were already more than 1,000 vacancies on the
A four-strong dedicated sales team led by TotalJobs sales director Mike
Convey has been recruited to sell space.
The venture is up against AccountancyAge.com, launched by VNU late last
year (Media Business, 8 November) and Accounting Web, launched in May
But Knowlson said the collaboration with AGB, as well as the strength of
Pass as a brand, gave RBI access to a ’a high-quality audience of both
qualified and partially qualified accountants’.
He said the TotalJobs advertising campaign would be expanded to focus on
the accountancy element of the site.
The campaign was created by CDP, which is also handling media.