RBS appoints Faulds to pounds 6m corporate banking account

The Royal Bank of Scotland has extended its relationship with

Edinburgh's Faulds Advertising by appointing the agency to run its

global corporate banking and financial markets account, said to bill

pounds 6 million.



The agency has been briefed to reposition the new division created after

the RBS's pounds 20 billion takeover of NatWest last year, bringing

together the corporate banking activity of both brands. These include

RBS's treasury and capital markets business, NatWest Global Financial

Markets and Greenwich NatWest.



The assignment, which is likely to result in a worldwide campaign,

consolidates the entire RBS business within Faulds. The agency already

handles its group and retail advertising.



Faulds' task will be to persuade NatWest's major corporate customers to

transfer to the new brand.



The incumbent agency on NatWest's pounds 30 million above-the-line

account, M&C Saatchi, produced a pre-Christmas campaign for the division

that carried the line "Make it happen", but is thought not to have

pitched for the new business.



Richard Wetenhall, the RBS's marketing director for corporate banking

and financial markets, claimed that the alignment with Faulds would lead

to improved integration between group retail and corporate business.



He said: "Consolidation of the RBS brand interests into one shop will

help us to achieve greater brand co-ordination across the businesses and

support our growth plans in the UK."