RBS Group consolidates digital into M&C Saatchi

The Royal Bank of Scotland Group has consolidated its digital creative account for NatWest and its main consumer banking brands into its above-the-line agency, M&C Saatchi.

NatWest: Glue previously handled the digital business
NatWest: Glue previously handled the digital business

The agency captured the account after a competitive pitch against RBS’s digital roster agencies and will now handle all digital activity including display, mobile, apps, websites and e-mail for both the NatWest and RBS brands.

The move is a blow to the incumbent, Glue Isobar, which was handed the consolidated NatWest and RBS digital ad account in 2009 after a pitch. However, Glue will continue to work with RBS on social media projects.

SapientNitro, which was also on the previous roster, will now handle all digital ad production for the financial services giant.

M&C Saatchi’s appointment strengthens its existing relationship with RBS. It handles the NatWest ad account and other parts of the RBS business alongside CHI & Partners, which also continues to oversee the group’s direct marketing account.

RBS and M&C Saatchi declined to comment.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published