RBS seeks agency for branch brief

Royal Bank of Scotland is searching for an agency to inform customers about the sale of its branches to Santander.

RBS: offloading hundreds of its branches to Santander
RBS: offloading hundreds of its branches to Santander

The bank has approached a number of agencies, including non-roster shops, with the CRM brief.

Activity will tell customers that RBS plans to offload hundreds of its branches in a process that could take 18 months to complete. RBS agreed to sell the branches to Santander in order to secure European Commission approval of the Government's multibillion-pound bailout in early 2009.

The bank currently works with CHI & Partners' agency The Box on CRM campaigns for its retail banking division. RBS also works with M&C Saatchi on its advertising account, a relationship that will be unaffected by the current agency search.

RBS is also looking for a chief marketer following the recent departure of Helen Page, its managing director for marketing and innovation, UK retail.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).