RBS shortlists ZenithOptimedia and MediaCom for £50m media review

Royal Bank of Scotland is believed to have shortlisted ZenithOptimedia and MediaCom, following a four-way pitch for its retail division's £50m media planning and buying account.

RBS: announces media shortlist
RBS: announces media shortlist

The banking group launched a review of its account in June, and invited the incumbent MediaCom, ZenithOptimedia, Manning Gottlieb OMD and Vizeum to pitch for the account.

The review focuses on the high-street NatWest business that RBS acquired in 2000.

WPP's MediaCom was awarded the consolidated RBS media account in 2000 after a six-month pitch process, and, in 2006, extended its relationship by adding responsibilities for online planning and buying.

Follow Sophie Maden on Twitter @Sophie_Maden


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