Reach Scotland appoints Sinead Kavanagh as marketing director

Reach Scotland, the tour operator, has appointed its first-ever marketing director, as it looks to drive up customer numbers during its first year.

Sinead Kavanagh: joins Reach Scotland
Sinead Kavanagh: joins Reach Scotland

Kavanagh will be responsible for building brand presence across Reach Scotland's key markets including the UK, Europe and North America.

Reach Scotland was launched in March by Irish operator The Eirebus Group to tout Scotland as a holiday destination that is also suitable for conferences and events.

Kavanagh joins Reach Scotland from her position as group marketing director at The Eirebus Group. Prior to this she held roles at the marketing network, AffiliateFuture.

Kavanagh said: "Reach Scotland is committed to delivering the ultimate experience for visitors to Scotland and my role will be to implement an innovative marketing strategy that will reflect the professional, personal and quality service we offer our leisure and business clients."

This month, VisitEngland announced plans to run its biggest domestic tourism push to date next year, to create national "pride" among consumers.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).