Reader's Digest appoints digital agencies for ecommerce push

Reader's Digest UK has launched a digital push to accelerate ecommerce sales and increase magazine subscriptions.

Reader's Digest: readies ecommerce push
Reader's Digest: readies ecommerce push

The publisher has appointed twentysix, Digivate and I Spy to build its online presence and accelerate ecommerce revenues for the Reader's Digest’s books, CDs and DVDs retail arm.

Ecommerce and online marketing agency Digivate will be responsible for paid search activity and I Spy will take charge of SEO and social media strategy. Digital marketing agency twentysix will lead Reader's Digest's affiliate campaigns.

Over the next 12 months, PPC and affiliate marketing activity will look to generate targeted and relevant site traffic to the Reader's Digest website.

In July last year Reader's Digest released an iPad app in a bid to reach a wider audience, and a new website for Reader's Digest UK was launched in September.

Carleen Brennan previously of Arcadia, was appointed the digital and creative director for the company in November.

David Titmuss, chief executive, Reader's Digest UK, said: "As the company enters a new and exciting period of growth, the appointment of twentysix, Digivate and I Spy demonstrates our commitment to further building our online presence.

"Reader's Digest is already a renowned offline brand and our investment in digital is aimed at bringing the online activity in line with this, creating an even stronger brand across all mediums."

In May last year Reader's Digest UK was bought out of administration in a management buyout, backed by private equity company Better Capital.

The company went into administration after its US parent, Reader's Digest Association, failed to agree a deal with the UK Pensions Regulator to resolve its £125m pension fund deficit.

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