101 has created a campaign for Ready Brek. A TV spot, "The Ready Brek Super Smooth Guarantee", shows the ridiculous forfeits real-life employees will perform should any child find a lump in their porridge. A dedicated hub on Nickelodeon.co.uk will allow children to punish Ready Brek staff. The work was written and art directed by Thomas Ilum and Zoe Sys Vogelius. It was directed by Rafael Lopez through Stink.