Real Media chief takes Lycos role

Sean Lee, sales chief of web sales house Real Media, is to join the fast-growing internet portal Lycos Bertelsmann with a brief to clinch e-commerce deals across Europe.

Sean Lee, sales chief of web sales house Real Media, is to join the

fast-growing internet portal Lycos Bertelsmann with a brief to clinch

e-commerce deals across Europe.



Lee will join Lycos in two weeks' time in the role of European business

development director.



He spent two years as UK head of sales for the US online advertising

specialist Real Media, overseeing web sales for big-name clients such as

The Sun's CurrantBun.com, Express Newspapers, Ministry of Sound and 80

per cent of Britain's regional press.



Outside the UK, Lee was involved in handling pan-European advertising

deals for companies including the German media conglomerate Bertelsmann,

Spanish newspaper El Pais and Excite in France and Germany.



Lee's deputy - sales manager Jonathan Bill - will take the reins at Real

Media from Monday this week.



According to Lee, the new Lycos role will involve handling 'large-scale,

long-term multi-regional commercial and distribution' deals for Lycos,

which owns a family of websites, including HotBot, Tripod, Wired News

and Angelfire. Lee will look at interactive television and even palm-top

computers and mobile phones as possible future platforms for Lycos.



'It will be my job to ensure the portal is present in every platform

possible,' Lee explained. 'Soon we'll be able to send e-mail through

mobile phones and access the internet on our TV screens at home, the

technology is just around the corner.'



The post of Lycos European business development director was vacated

last month by Richard Spinks who left to set up Vavo.com, an internet

site targeting over-45-year-olds.



Lee, a former cable distribution manager for Sky, declined to discuss

his salary in an industry in which salaries for sales and marketing

personnel have rocketed, but joked: 'It's a basic package of four

million with ten million-worth of shares.'



Lycos is one of the fastest-growing portals on the internet. It is

visited by more than 30 million people each month and features services

such as web searching, chat rooms, e-mail, online shopping and home

pages. About 75 per cent of Lycos's revenue comes from advertising.





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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).