Real Media signs up specialists to provide enhanced online ads

Online sales house Real Media has signed deals with two interactive advertising solution providers to bring the latest ’beyond the banner’ technology to its sites.

Online sales house Real Media has signed deals with two interactive

advertising solution providers to bring the latest ’beyond the banner’

technology to its sites.



The sales house has signed agreements with Unicast and Tangozebra to

make two advanced systems available to advertisers across its global

network.



Unicast is behind the Superstitial format, which provides rich media

advertising such as animation, sound and graphics. The ads are larger,

more dynamic and more intrusive than banners.



Unicast is a joint venture between ad agency DMB&B and technology

company GTE Interworking. Based in New York, it also has offices in

London as well as Boston, San Francisco and Chicago.



Meanwhile, Tangozebra can deliver audio and visual content within

banners themselves. The company aims to offer high-impact online

campaigns designed to ’engage and captivate’ users. Real Media will work

with Tango-zebra to provide bespoke ad solutions for its clients.



Media services manager Joel Crawford said: ’Advertisers are constantly

on the lookout for new ways to create an experience around their brands

in the narrowband environment, and to rise above the clutter.’



Unicast claims Superstitials deliver greater return on investment than

any other online advertising format. Company chairman and CEO Richard

Hopple said the deal with Real Media would enable advertisers to

’further unlock the medium’s potential as a mainstream advertising

vehicle’.



Real Media will manage all sales, targeting, scheduling, impression

counting, reporting and billing for each Superstitial campaign run

across its network.



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