Real Media UK staff set to gain windfall as company floats

The UK staff of online sales house Real Media are set to become the latest web specialists to benefit from their parent company’s stock market flotation.

The UK staff of online sales house Real Media are set to become the

latest web specialists to benefit from their parent company’s stock

market flotation.



New York-based Real Media is planning an initial public offering of up

to dollars 75 million of its common stock. Credit Suisse First Boston

and Lazard Freres & Co will manage the deal.



Real Media recently doubled the size of its UK staff amid industry

speculation that it would float (Media Business, 31 January). It is

thought that a number of senior staff hold equity in the company and

will gain windfalls from the IPO.



However, a spokesperson said nobody at the company could comment now

preliminary registration had been filed with the US Securities and

Exchange Commission.



At the same time, Real Media is expected to acquire its European

affiliates from PubliGroupe, its largest stockholder, enabling the US

headquarters to manage a worldwide network. It has offices in 16

countries across the Americas, Europe and Asia.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).