And in the real world.. BT, Cadbury, Yell, IN&M and more

LONDON - Today's round up of the biggest business stories.

The World...latest business news
The World...latest business news

BT plans to double the number of homes and business that can receive faster broadband.
Source: The Times

Cadbury chief executive Todd Stitzer told investors that Kraft was unlikely to walk away and raised the prospect of a joint counter offer from Nestle and Hershey.
Source: The Times

Yell, the owner of Yellow pages, announced plans to launch an equity offering to raise £500 million to pay down debt.
Source: Financial Times

Rebel Independent shareholder Denis O’Brien unveiled an alternative rescue plan to Independent News & Media’s that would see him offering £90 million of his own cash into the publisher.
Source: Financial Times

Game Group is eyeing the second hand games market to drive profits as like-for-like sales dropped 16.3 per cent.
Source: Financial Times

Microsoft has claimed that most top game publishers were developing products for the company’s Xbox 360 motion controller, claiming the lead in the race to develop a challenger to Nintendo’s Wii.
Source: Financial Times

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).