And in the real world.. Cadbury, BBC, Barratt, Lloyds and more

LONDON - Today's round up of the biggest business stories.

The World...latest business news
The World...latest business news

Cadbury shareholders have piled pressure on Kraft Foods to launch a bid for Cadbury of around 850p a share, valuing the company at £1 billion.
Source: Guardian

MPs have denounced the BBC Trust for its arrogance in dismissing their concern over the corporation’s expansion.
Source: Guardian

Barratt Developments is set to launch a £700 million fundraising through a placing and an open offer.
Source: Times

Lloyds Banking Group chairman Sir Win Bischoff has presided over a reshuffle of the board, as Philip Green, chief executive of United Utilities and Carolyn McCall, chief executive of Guardian Media Group, step down.
Source: Daily Telegraph

Magna is set to cut up to 1,200 jobs at Vauxhall, a move which caused unions to accuse the company of a political stitch-up with Germany.
Source: Daily Telegraph

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).