And in the real world... Cadbury, John Lewis, Tesco, Habitat and more

LONDON - Today's round-up of the biggest business stories.

In the real world...Campaign's round up of business news
In the real world...Campaign's round up of business news

Cadbury is to cite brand value in defending itself against Kraft’s £10.1 billion hostile takeover offer.
Source: Financial Times

John Lewis said it had sold a record £102.4 million worth of goods in the seven days to last Saturday – up 13.8 per cent on the same week last year and 6 per cent more than two years ago.
Source: The Guardian

The Chancellor Alistair Darling has warned high earners they will be expected "to bear the greatest burden" of economic recovery in this week’s pre-Budget report.
Source: Daily Telegraph

Tesco will go head-to-head against Marks & Spencer and Waitrose by offering big discounts on its Finest range of foods and introducing new luxury items in the run-up to Christmas.
Source: The Times

AIG executives threatened to quit last week if their compensation was cut significantly by the insurer’s government overseers.
Source: Wall Street Journal

The management of loss-making furniture group Habitat is set to take control of the company in a deal sealed with a £27 million offering from its Swedish owners the Kamprad family, heirs to the Ikea fortune.
Source: The Guardian

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).