And in the real world.. Cadbury, Tesco, Phorm, airlines and more

LONDON - Today's round-up of the biggest business stories.

The World...latest business news
The World...latest business news

Cadbury has approached the Takeover Panel to ask Kraft to ‘put up or shut up’ on its £10.2 billion offer.
Source: Financial Times

Airlines are pledging to cut carbon dioxide emissions by half by 2050 in a move that will result in higher airfares.
Source: Guardian

Tesco has promised to clarify labelling on meat products to allow customers to see where the products have come from.
Source: Daily Telegraph

A Tesco boss has predicted that the market will be flat at best at Christmas for retailers.
Source: The Telegraph

Phorm, the online behavioural targeting company, has cut its losses by 40 per cent and predicts a strong future in its home market.
Source: Independent

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).